Flagg Bicycle Group Acquires Terry Bicycles

Jul 18, 2025 by Paula Dyba

Terry Bicycles announced today that it has been acquired by the Flagg Bicycle Group. Terry is the original women’s cycling company and is an industry leader in designing innovative apparel, saddles and accessories for all types and sizes of riders. Liz Robert will remain President/CEO and shareholder in the company, now named Terry Precision Cycling, and will continue to lead its existing staff at its facility in Burlington, Vermont.

The acquisition will provide strategic investments to grow Terry’s business and serve specialty bicycle retailers. Terry Precision Cycling will continue to be run as an independent brand, with product order placement and fulfillment managed through its Burlington facility.

“We are thrilled to join the family of companies owned by Flagg Bicycle Group, each of which is an industry leader in their respective areas of business,” said Robert. “This acquisition will maximize the opportunities Terry has to get more women riding bicycles comfortably, safely, and beautifully, and to serve our loyal customers.”

Flagg Bicycle Group has full or partial ownership of other independently operated cycling related businesses including Quality Bicycle Products, headquartered in Bloomington, Minnesota - along with SmartEtailing and Wheels Manufacturing, both located in Colorado.

About Terry

Terry is the original women's cycling company, founded in 1985 and dedicated to getting more women riding bicycles. The company designs innovative apparel, saddles and accessories for all types and sizes of riders and is committed to the mission of Fun for All.

For more information contact:

Paula Dyba, VP Marketing & Creative Director – paula@terrybicycles.com