Leadership Changes at Terry

Jul 18, 2025 by Paula Dyba

After 14 years as President and Owner/CEO of Terry Precision Cycling, Liz Robert has announced her retirement from the day-to-day operations of the business. She will continue in an advisory role and remain on the Terry Board of Directors with the Flagg Bicycle Group who purchased the company in November of 2021.

Nik Holm, Director of Operations for Terry, will become interim President, effective January 9, 2024. Holm joined the company 11 years ago and has become a pro in supply chain strategy, inventory management, marketplace development, operations, wholesale oversight and product development. He has a passion for cycling and the Terry brand, and has proven himself to be an effective leader at the company. He will be working closely with EVP Creative Director, Paula Dyba, and VP of E-Commerce, Phillip Diehl, with a commitment to the company’s continued stability, sustained growth and mission to get more women riding comfortably, safely and beautifully.

In announcing the transition, Robert said, "Nik Holm has been an invaluable second in command, helping navigate through the crazy challenges of the past several years. He’s earned the respect of the team, helped us grow and prosper and I’m confident that will continue under his leadership. I’m ready to shift into my next gear, but I look forward to supporting Team Terry as a continuing Board member for years to come.”

Founded in 1985, Terry was the first company dedicated to the needs of female cyclists. Today, Terry offers a full range of products from saddles to cycling apparel in sizes XS–3XL, distributed by major retailers, bike shops and via the company's own e-commerce site, terrycycling.com.